June 25

In App Advertising – Captive Engaged Users, Minimal Advertisers

In App Advertising – Captive Engaged Users, Minimal Advertisers - James Rostance & Einav Dinur

The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.

James Rostance speaks with Einav Dinur, VP Marketing at Fyber about in-app and in-game advertising.

Content Covered:

  • The case for an opportunity with in-app and in-game advertising 
  • The main advantages of advertising in that way
  • The reason why brands have not really advertised in-app and in-game previously
  • The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity
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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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