In App Advertising – Captive Engaged Users, Minimal Advertisers

The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.

James Rostance speaks with Einav Dinur, VP Marketing at Fyber about in-app and in-game advertising.

Content Covered:

• The case for an opportunity with in-app and in-game advertising 
• The main advantages of advertising in that way
• The reason why brands have not really advertised in-app and in-game previously
• The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity