June 25

In App Advertising – Captive Engaged Users, Minimal Advertisers

In App Advertising – Captive Engaged Users, Minimal Advertisers - James Rostance & Einav Dinur

The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.

James Rostance speaks with Einav Dinur, VP Marketing at Fyber about in-app and in-game advertising.

Content Covered:

  • The case for an opportunity with in-app and in-game advertising 
  • The main advantages of advertising in that way
  • The reason why brands have not really advertised in-app and in-game previously
  • The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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