July 4

The Buying Four Confidences Which Need Addressing

Buyers want to be confident that they will be successful if they purchase and implement your product or service.

As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content.

The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made.

Well educated clients who are fully confident in your offering even before speaking with sales is the ultimate benchmark of marketing excellence.

So this week on the show we’ll get a complete appreciation of what those buying confidences are, why they’re important and how you can deal with them.

This week live from Boston, MA with David Kirkdorffer!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.Sign up for future episodes at www.the414.net

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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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