July 4

The Buying Four Confidences Which Need Addressing

Buyers want to be confident that they will be successful if they purchase and implement your product or service.

As a marketer you can help speed up sales cycles and provide higher quality marketing qualified leads if you address these confidence issues in your content.

The goal is to become buyer-centric and position everything you put out so that at every touch point it’s helping address the issues which need to be tackled before a purchase decision in your favour can be made.

Well educated clients who are fully confident in your offering even before speaking with sales is the ultimate benchmark of marketing excellence.

So this week on the show we’ll get a complete appreciation of what those buying confidences are, why they’re important and how you can deal with them.

This week live from Boston, MA with David Kirkdorffer!

The 414 - Insights & Wisdom from the Greatest Minds in B2B Marketing.Sign up for future episodes at www.the414.net

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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