June 19

Marketing Taking The Lead To Drive Revenue Growth

Marketing when taught is skewed to very large companies such as IBM, Caterpillar and Oracle.

Revenue is generated by the entirety of the business, not just the top line of sales and marketing.

However, if marketers widen their field of view across the whole of the business you have the potential to identify any number of improvements which will result in improved customer satisfaction, increased revenues, reductions in cost as well as additional clear points of difference for you to market on.

This approach is not for everyone.

But if you’re up for a challenge and you’re keen to make a big difference for your company, then hold on to your seat as they say, because this week on the show we’ll give you everything you need to look for and spot the kind of opportunities which have massive and long lasting impact.

This week with Jose Palomino!

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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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