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In App Advertising – Captive Engaged Users, Minimal Advertisers.  

The golden opportunity for brands to reach highly engaged mobile users in the least crowded online environment.

James Rostance speaks with Einav Dinur, VP Marketing at Fyber about in-app and in-game advertising.

Content Covered:

  • The case for an opportunity with in-app and in-game advertising 
  • The main advantages of advertising in that way
  • The reason why brands have not really advertised in-app and in-game previously
  • The recent key technological changes behind in-app and in-game advertising now being a viable and measurable opportunity

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© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.

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