April 18

Winning Big Accounts Quickly

James Rostance & Dean Seddon

Winning large accounts, particularly through ABM is often a lengthy and hugely resource intensive process.

But rather than going head-to-head and competing on the same terms, what if you took the gloves off and re-wrote the rules of engagement?

What if instead of having a selection of key accounts, you focused your firepower on just the one?

Marketers who work closely with sales teams continually outperform their competitors.
So if you have an open mind and are up for embracing a rebel like disregard for how things are done normally, the concept of Account Based Selling could prove to be the most exciting new concept that you’ll have come across in a long time.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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