January 9

Why Misunderstanding Marcomms Is Bad For Business

 Why Misunderstanding Marcomms Is Bad For Business - James Rostance & Dominic Walters

Leaders in business all say that they support Marketing Communications, or Marcomms, but there's a big problem in that a lot of people don't truly understand exactly what Marcomms is.

Sure, they've got an idea, but that's a long way off having an intricate understanding and appreciation of what it is, why it's important, and how to make sure it's done well.

A solid execution of marcomms is integral to business success.

But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.

After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.

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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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