June 5

Why Experts Tightly Integrate CX, UX & Marketing

Why Experts Tightly Integrate CX, UX & Marketing - james Rostance & Debbie Levitt

Customer Experience and User Experience are often thought of as important, but individual processes and disciplines in their own right.

Now this applies to both research and how the outcomes are handled.

On this week’s show we’ll be taking a very serious look at why and how experts tightly integrate CX, UX and marketing in all that they do.

Leading in your field, and getting the edge on your competitors is desirable in itself, but the focus of what we’ll cover today could very realistically help you do just that.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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