July 2

Why Creative Media Strategy Is Key To Growing B2B Businesses

Rob Gold & James Rostance

Today on the show we’re going to be focusing heavily on media strategy.

 Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys. If you get this right with an audience centric media strategy you will grow your business through finding new customers and growing relationships with the ones you already have.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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