Why Accurate Marketing Attribution Gives You God-Like Powers
Tracking where leads, and ultimately sales come from is getting harder by the day.
In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today.
But it doesn’t stop there.
Because when you factor in the desire to help direct sales teams on which leads they should focus on for maximum conversion opportunities, you’d be incredibly lucky if what you have in place, is still serving you as best as possible.
The reality is, that you will almost certainly benefit from re-evaluating your entire approach to marketing attribution.
And that’s because by using the latest techniques and technology you’ll once again be able to give your sales team, laser-accurate insights on leads.
At the same time, you’ll be able to provide them with truly priceless insights for who to target, and in what order, to close more deals with much greater success.
To paraphrase Sir Winston Churchill, Give sales the tools and they’ll finish the job.
And sure enough, when you can set the stage for them to effortlessly close deal after deal, those truly are god-like powers.
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.