October 19

What B2B Can Learn From The Charity Sector

What B2B Can Learn From The Charity Sector -  James Rostance & Andrew Davis

Getting inspiration from outside sources and specifically, other sectors can be hugely beneficial for you to get a fresh take on things.

Better yet, it stands to give you inspiration for new ideas that could help you gain a tidy advantage over your competitors.

The charity sector becomes very interesting when you consider that they don’t actually sell a tangible service or product. People quite literally give them money.

But how do they do that, and if we were to dig into their secret sauce, what could we in B2B marketing learn and apply to our own businesses?

Live, with Andrew Davis

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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