What B2B Can Learn From The Charity Sector
Getting inspiration from outside sources and specifically, other sectors can be hugely beneficial for you to get a fresh take on things.
Better yet, it stands to give you inspiration for new ideas that could help you gain a tidy advantage over your competitors.
The charity sector becomes very interesting when you consider that they don’t actually sell a tangible service or product. People quite literally give them money.
But how do they do that, and if we were to dig into their secret sauce, what could we in B2B marketing learn and apply to our own businesses?
Live, with Andrew Davis
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.
