The Power of Personas
The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are, and how they can be reached with your messaging.
Without this, you don’t know what to say, who to say it to, or the best way to say it.
Buyer ‘personas’ or ‘avatars’ are a semi-fictional, generalised representation of your ideal buyer.
Naturally, you will already have your target customers defined.
But on this week’s show, we’re going to be making the case for, and hopefully inspiring you to re-think and update your buyer personas so that your marketing communications can be more targeted and effective, and to ultimately, help you deliver even better results.
With Jo Hilder, Lead Gen Expert, Brilliant Blu