May 21

The Power of Connecting Emotionally With Customers

The Power of Connecting Emotionally With Customers

This week on The 414 LIVE, we’re going to be looking into emotional effectiveness of B2B marketing.

There’s been a real shift in recent times for B2B marketers to engage with customers on a more emotional level, but whilst there is a select group of marketers who have mastered this, there are still a lot of others who struggle.

In fairness, it is quite a challenge to transform your company or brand into one which customers respond to, admire, and connect with.

However, it’s far from impossible, you just need to understand what’s involved. And that’s what we’ll be covering on the show today.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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