April 23

The Mission to Re - Ignite B2B Social Media

Mission to Re-ignite B2B Social Media - james Rostance & Luke Jones

Most B2B brands have either run their social media badly, or never got started.

They watch with envy as consumer brands run highly engaging social campaigns, believing B2B ‘too boring’ to achieve that kind of success.

 This is a fallacy. B2B brands are better placed to succeed on social media.

Their audiences are more focussed and easier to target.

The have stronger communities and a captive audience (9-5, at least).

 They are soaked in innovation and run by genuine subject matter experts.

 All they need is a match to light the social ‘touch-paper’.

Today on the show, Luke Brynley-Jones will explain where B2B social media went wrong, and how it can be fixed. 

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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