March 18

The Fight Against Influencer Fraud

The Fight Against Influencer Fraud - James Rostance &  Jordan Bourse

James Rostance speaks with Jordan Bourse at StyleHaul about how technology can be used to prevent influencer fraud.

Content Covered:

  • The fight against influencer fraud for the benefit of both the industry and clients alike
  • Fake social media activity through the use of fake followers and inactive fans
  • The use of technology to prevent influencer fraud in the future
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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