October 17

Category Design - Be King of Your Own Category

Category Design - Be King of Your Own Category - James Rostance & Elliot Harrison

This week on THE 414 LIVE it’s about B2B market dominance through differentiation.

Simply producing a product or service which is incrementally better all the time, is actually a race to the bottom. So enter, the practice of Category Design.

I’ll be speaking with Elliot Harrison who will explain in detail why Category Design allows you to knock out your competition through avoiding one-on-one technical comparisons, because you are the king of your own unique category.

Apple are masters of this approach, and Elliot will share everything for you to evaluate leveraging this incredibly powerful marketing technique for your company. "

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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