May 7

Be Bold & Brave To Win Customers

Be Bold & Brave To Win Customers James Rostance & Chris Cassell

Size and spending power does not make you invincible in marketing.

In this week’s episode we learn from a true expert who specialises in promoting challenger brands and leading them to steal valuable market share from large brands and market leaders. 

James Rostance speakers with Chris Cassell, MD of White Label to learn the lessons involved in winning when you’re perceptively outgunned by much larger and better funded competitors.

 will be of particular interest to start ups as the approaches covered will be hugely relevant.

Content Covered:

  • The ultimate strategy for when you’re perceptively outgunned by much larger and better funded competitors 
  • What typically prevents brands and agencies from using this strategy
  • Golden principles to help you to success
  • Advice and guidance for effective campaigns
  • Campaign example of a challenger brand successfully claiming market share
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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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