March 9

Take The Lead With Your Tech Stack

As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think.

In fact, it really is an opportunity for you to shine.

Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability.

So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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