Strategically Integrating PR With Marketing To Build And Feed Sales Funnels
James Rostance speaks with Debby Penton, MD at Wildfire PR about strategically integrating PR campaigns with marketing in order to provide continuous qualified business leads.
- How strategical integrated PR differs to traditional methods
- How to integrate PR campaigns with marketing to generate leads
- Favourite current example of an integrated campaign which delivers consistent sales leads
- Secrets to a successfully integrated PR & marketing campaign