September 14

Public Speaking To Reach Customers

Public Speaking To Reach Customers -  James Rostance & Jane Farnham

Speaking at Virtual and Live events are an excellent way to connect with potential customers. 

But how do you get into public speaking and what’s involved?

Also, how would you know if you’re the right type of person for public speaking?

Sharing your own expertise as well as that of your company lets you share value with potential customers to initiate a relationship.

Giving value instead of asking for their attention is a far better way of doing things.

But unless you have a god-like natural ability to captivate audiences instinctively, you’ll need to develop that skill, and that’s what we’ll be looking into.

As well as you potentially speaking at events, having professional speakers at events you organise can add great depth and value.

And in that case, how do you set about choosing the right one and what should be a part of your consideration set?

Joining me live on the show will be Jane Farnham to answer all of those questions and more.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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