November 30

Pioneering Customer Advocacy in B2B

Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation.

But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape!

The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers.

So enter the world of B2B customer advocacy.

It’s been gathering pace in recent years and leading players in the B2B world are reporting major successes from having developed their own customer advocacy programs to both retain customers and drive growth.

B2B customer advocacy, regardless of your size, needs to be on your radar if growth is what you’re after.

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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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