July 9

Performance Influencer Marketing : AI & Content DNA

Performance Influencer Marketing : AI & Content DNA - James Rostance & Stevie Johnson

This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.

James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.

Content Covered:

  • Content DNA – explained in detail 
  • The benefits of a well implemented content DNA strategy
  • The latest latest development of AI within influencer marketing Secrets of the most successful performance influencer marketing campaigns
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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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