Performance Influencer Marketing : AI & Content DNA
This week on THE 414, it’s about performance influencer marketing, using AI to help set up campaigns , and content DNA to increase recall and effectiveness.
James Rostance speaks with Stevie Johnson, Head of Talent at Open Influence.
Content Covered:
- Content DNA – explained in detail
- The benefits of a well implemented content DNA strategy
- The latest latest development of AI within influencer marketing Secrets of the most successful performance influencer marketing campaigns
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.
