October 25

Maximising Your Content ROI

Maximising Your Content ROI - James Rostance & Jack Dyson

This week on THE 414 LIVE we’ll be discussing the solution to the often encountered problem of RAC.

Random Acts of Content come about when there is no governance in place to help an organisation create content. 

I’ll be speaking with Jack Dyson, who, as a former journalist and luxury magazine writer has a unique grasp on how to develop a perfectly congruent content strategy, as well as how to get much greater results from working smarter, not harder.  

Jack will also be sharing how and why approaching content creation through a journalistic angle will massively increase your content ROI "

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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