How To Set Up & Run Successful B2B LinkedIn Advertising Campaigns
LinkedIn advertising, it’s a different beast to Facebook and Google ads. You’ll often hear that LinkedIn advertising is expensive, and per click, that’s more than likely.
But when you take into account the data that the platform has on your target customers, surely that perceived higher cost pays off?
And if that is the case, then how do you set about creating a successful campaign which delivers a solid return on investment and one which you’ll happily keep increasing your budget for.
Furthermore, what does a successful campaign look like and what are the processes involved?
Well, that’s exactly what we’ll be covering today on The 414 Live.
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.