May 8

How To Leverage ‘Insignificant' Data To Skyrocket Sales & Campaign Effectiveness

How To Leverage ‘Insignificant' Data To Skyrocket Sales & Campaign Effectiveness - James Rostance & Charles Ivy

This week on THE 414, it’s about making exponential increases in sales revenues by putting to use the huge potential of proprietary data which most businesses have, but never even think to use.

Content Covered:

  • How to optimise the use of data in order to obtain exponential increases in campaign effectiveness and sales.
  • How to 'unlock' data potential to help advertising brands and companies.
  • How to monitor competition to ensure a flawless delivery of offers.
  • The future likely developments within marketing intelligence.
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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.


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