How To Create High Returning B2B Campaigns
Generating £7.4M of quoted sales from a £50,000 total spend…
How To Create High Returning B2B Campaigns - The 414 LIVE.
Joining me today is Alex Swann, who, with the help of his team generated an incredible return on a comparatively low spend for a niche manufacturing client.
On the show today we’ll be covering:
👉🏼 The biggest challenges B2B marketers have to deal with which B2C don't
👉🏼 His campaign creation process
👉🏼 Core elements of success in campaign creation
👉🏼 Mistakes to avoid
👉🏼 Essential elements to successful campaigns (his secret sauce)
👉🏼 Actionable advice for producing better campaigns
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.