March 24

How To Create High Returning B2B Campaigns

Generating ยฃ7.4M of quoted sales from a ยฃ50,000 total spendโ€ฆ

How To Create High Returning B2B Campaigns - The 414 LIVE.

Joining me today is Alex Swann, who, with the help of his team generated an incredible return on a comparatively low spend for a niche manufacturing client.

On the show today weโ€™ll be covering:

๐Ÿ‘‰๐Ÿผ The biggest challenges B2B marketers have to deal with which B2C don't

๐Ÿ‘‰๐Ÿผ His campaign creation process

๐Ÿ‘‰๐Ÿผ Core elements of success in campaign creation

๐Ÿ‘‰๐Ÿผ Mistakes to avoid

๐Ÿ‘‰๐Ÿผ Essential elements to successful campaigns (his secret sauce)

๐Ÿ‘‰๐Ÿผ Actionable advice for producing better campaigns

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UKโ€™s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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