May 29

B2B Case Studies Re-Invented

How To Create A Winning B2B PR & Marketing Strategy - james rostance & glenn machett

This week on THE 414 LIVE - PR and B2B marketing strategy.

PR is underused by most B2B businesses. And what I mean by that is referring to having a detailed quarterly plan for how a business will strategically leverage PR with defined goals in mind.

PR is incredibly effective when it’s an integral part of your overall marketing strategy. But still, only a select number in any given niche use it to its full potential. 

So the purpose of this week’s show is so that you can hopefully be inspired to re-evaluate this incredibly powerful marketing channel and how you could use it to generate more leads and sales.

Never Miss An Episode...

About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

You may also like

Preparing For The B2B Post-Covid Boom
The Buying Four Confidences Which Need Addressing
Strategic TV Advertising For B2B Marketers
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Would you make a good guest?