How To Create A B2B Content Machine
One of your key skills as a B2B marketer will be in producing epic content.
Let's not be shy about that.
And it's borderline heartbreaking when your hard work in producing content goes to waste.
But sadly, that is typically the norm rather than the exception.
The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms.
The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process.
This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce.
To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create.
With this strategy defined and in place you will as a result free up more of your time in the process.
Joining me LIVE from Serbia, Nemanja Zivkovic.
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.