September 1

How The B2B Creative Industry Has Changed

How The B2B Creative Industry Has Changed - James Rostance & Chris Branch

What are creatives and agency owners thinking right now?

How has the industry actually changed?

As we come out of the pandemic the outlook is promising, tough, but promising.

But how has the creative industry within B2B changed, and what further changes can we likely expect?

So this week on the show we’re going to be looking into what it all means, as well as what you can do to maximise your job, career or agency potential.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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