May 28

How To Leverage Consumer Psychology In A B2B Business

How To Leverage Consumer Psychology In A B2B Business - James Rostance & Nick King

James Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy.

Content Covered:

  • How to use consumer psychology to understand customers and their needs and improve any offered service
  • What is, in detail, the role of a consumer psychologist and what results a company can actually achieve through this discipline
  • How to reach your customers with tailored strategies in digital marketing.
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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