How To Leverage Consumer Psychology In A B2B Business
James Rostance speaks with Nick King at Autotrader about consumer psychology and how B2B marketers can level up their game and results by bringing this discipline into their strategy.
Content Covered:
- How to use consumer psychology to understand customers and their needs and improve any offered service
- What is, in detail, the role of a consumer psychologist and what results a company can actually achieve through this discipline
- How to reach your customers with tailored strategies in digital marketing.
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.
