February 12

Getting The Right Story To Buyers

Getting The Right Story To Buyers  - James Rostance & Kevin O'Reagan

Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.

But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.

John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".

Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.

So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.

After all, if something works, keep doing it, and do more of it!

Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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