April 9

Future-Proofing Marketing: How Businesses Should Take Advantage Of 'The Perfect Storm'

Future-Proofing Marketing: How Businesses Should Take Advantage Of 'The Perfect Storm'  -James Rostance & Kevin Joyner

James Rostance speaks with Kevin Joyner at Croud Inc about future-proofing marketing.

The competitive advantages for businesses to re-position and reassess their aims within the industry through significant changes to their products and communication schemes in light of the the so called ‘Perfect Storm’.

Content Covered:

  • The evolution of the role of data in law and culture 
  • How technology can be used in advertising for businesses as well as consumers
  • The opportunity for the very best products to be also services and subscriptions
  • What the ‘Perfect Storm’ is and how it affects businesses
  • How marketing can be used as a service to sustain relationships between brands and customers
  • How can marketing be future-proofed
  • How investments in first-party data can be useful to businesses
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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