Combining Real Time Consumer Data To Deliver More Effective TV Advertising Campaigns
Mike Shaw at Data XU talks about bringing together consumer data from multiple sources in real time so that advertisers can deliver significantly more successful TV advertising campaigns.
- How agencies use data to change the way that brands reach targeted audiences
- The latest developments in data and technology and the advantages these bring to companies
- New frontiers of advertising offered by television
- What advertisers expect to achieve with the new developments
- How television can address more objectives to have an impact on advertising