April 6

B2B Storytelling in a Crisis

james rostance & Jessica Gioglio

What happens when a crisis has no immediate end?

For the economy not to collapse businesses still need to thrive.

But right now, the playing field for selling has changed considerably.

Which begs the question, how should you adapt?

The answer it would seem could well come from focusing on telling your story, or stories, as a business.

Doing this involves documenting your journey and telling the stories of your customers, suppliers and employees.

Ultimately, those stories stand to help you forge strong connections with everyone whom you’re involved as well as crucially, preparing you as the ideal vendor or partner for when the time is right for them to buy.

Jessica Gioglio is a brand storyteller and international keynote speaker whose books on the subject have received admiration and personal endorsements from Guy Kawasaki and Gary Vaynerchuk.

Jessica will be joining me to share with you:

πŸ‘‰πŸΌ Why story telling is the best course of action for you to take

πŸ‘‰πŸΌ Why your values are really important right now

πŸ‘‰πŸΌ How your relationships and connections will be improved

πŸ‘‰πŸΌ What stories you can tell

πŸ‘‰πŸΌ How to set about crafting your stories

πŸ‘‰πŸΌ How to deliver stories

πŸ‘‰πŸΌ Why you will prosper in the immediate and long term

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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