B2B Storytelling in a Crisis
What happens when a crisis has no immediate end?
For the economy not to collapse businesses still need to thrive.
But right now, the playing field for selling has changed considerably.
Which begs the question, how should you adapt?
The answer it would seem could well come from focusing on telling your story, or stories, as a business.
Doing this involves documenting your journey and telling the stories of your customers, suppliers and employees.
Ultimately, those stories stand to help you forge strong connections with everyone whom you’re involved as well as crucially, preparing you as the ideal vendor or partner for when the time is right for them to buy.
Jessica Gioglio is a brand storyteller and international keynote speaker whose books on the subject have received admiration and personal endorsements from Guy Kawasaki and Gary Vaynerchuk.
Jessica will be joining me to share with you:
👉🏼 Why story telling is the best course of action for you to take
👉🏼 Why your values are really important right now
👉🏼 How your relationships and connections will be improved
👉🏼 What stories you can tell
👉🏼 How to set about crafting your stories
👉🏼 How to deliver stories
👉🏼 Why you will prosper in the immediate and long term
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.