April 23

The Future Of Marketing Is  Here : AI & Machine Learning

The Future Of Marketing Is Here : AI & Machine Learning - james rostance & Steve masters

Discover how AI & Machine Learning can revolutionise your work and results as James Rostance speaks with Steve Masters from Vertical Leap. 

Machine learning and AI has been around for many years.

We are now at a tipping point where marketers for companies of all sizes have access to this technology and are able to put it to incredible use. 

Content Covered:

  • A concise explanation of what AI & Machine Learning is 
  • How AI & Machine Learning can help you in a marketing role
  • Examples of successful applications of Machine Learning
  • Advice for marketers who want to make a start with AI & Machine Learning.
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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