May 15

B2B Content Marketing Tailored To The Buyer Journey

B2B Content Marketing Tailored To The Buyer Journey - James Rostance & Anu Ramani

This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.

Content Covered:

  • How most marketers are approaching content marketing today
  • How to build engagement and relationships through relevant and engaging content
  • How to reshape content marketing through personalisation
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About the author

James Rostance

James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.

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