May 15

B2B Content Marketing Tailored To The Buyer Journey

B2B Content Marketing Tailored To The Buyer Journey - James Rostance & Anu Ramani

This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.

Content Covered:

  • How most marketers are approaching content marketing today
  • How to build engagement and relationships through relevant and engaging content
  • How to reshape content marketing through personalisation
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.

He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.

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