B2B Content Marketing Tailored To The Buyer Journey
This week on the 414, it's about content marketing but specifically tailoring content for B2B audiences to improve audience engagement and accelerate sales.
Content Covered:
- How most marketers are approaching content marketing today
- How to build engagement and relationships through relevant and engaging content
- How to reshape content marketing through personalisation
James specialises in producing video case studies. He is a three-time published author in video production and marketing. He founded Story Hero to provide a complete video case study production service.
