fbpx

March 14

Your Funnel Is Lying To You

Your Funnel Is Lying To You - James Rostance and Eben Meyer

Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers. 

But what if that map is not a true representation of how things are, and how things work in the real word? 

What if there were certain assumptions or biases at play when it was conceived and codified? 

And have you ever challenged yourself to find discrepancies in it? 

According the latest research where 2.5% conversion rates on content driven funnels are the average... 

Marketers who take a critical assessment of how their funnels works are seeing those conversion rates increase up to around the 35% mark. 

This week on the show we'll be looking into, and finding out about what it is that you need to set about reconsidering and questioning, to help increase your funnel's performance. 

Essentially, we're talking about conducting an MOT of the customer generation machine for which you're responsible. 

Live from South Africa, Eben Meyer covers everything you need to know to level up your performance and results.

Never Miss An Episode...

About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Would you make a good guest?