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January 31

Winning With Emotion: How To Become Your Customers’ First-Choice

This week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision.

I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation.

Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be of major interest if you are keen to help improve your company’s abilities to attract new clients. 


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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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