Winning With Emotion: How To Become Your Customers’ First-Choice

Winning With Emotion: How To Become Your Customers’ First-Choice

This week on THE 414 LIVE we’ll be looking into how emotions play a major part in the process which B2B decision makers go through in making a purchase decision.

I’ll be speaking with Nick Hague who has surveyed 2,000 business decision makers to understand in detail how these people make buying decisions for their organisation.

Nick will be sharing his findings which reveal the factors that help or hurt a prospective supplier’s chances of winning business. Ultimately, his research will be of major interest if you are keen to help improve your company’s abilities to attract new clients. 


Apple Podcasts (Video)
Stitcher Radio
Apple Podcasts (Audio)
iHeart Radio - Wide
TuneIn Radio
Google Podcasts
Google Podcasts
Pocket Casts
Nick Hague - Quote 1 - 1x1
Nick Hague - Quote 2 - 1x1
Nick Hague - Quote 3 - 1x1
Nick Hague - Quote 4 - 1x1
Nick Hague - Quote 5 - 1x1
Nick Hague - Quote 6 - 1x1


How To Get Your Communications Right During COVID-19

How To Create High Returning B2B Campaigns

The Evolution of Comms – Disruptors Vs The Disrupted

Why You Need To Re-Think Using Stock Images

How To Develop A Strategy For Voice Search & Technology

Using Data Ethically & Legally To Gain Competitive Advantage

© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.