February 20

Why You Need To Re-Think Using Stock Images

Why You Need To Re-Think Using Stock Images - James Rostance & Jonathan Low

Have you noticed that your marketing and communication sometimes just falls flat with engagement? That people don’t always convert on your newsletters; blog-posts and other marketing?

Well there’s a reason for that, and B2B marketers are perhaps the worst offenders in the underlying cause.

As humans we’re instinctively designed to continually adapt and evolve.

And the problem, comes from that our brains have now learned, and now know within a fraction of a second if a picture is real one or a stock image.

Traditional stock images are killing conversion results, and there’s a lot more at play which you need to know about if you’re interested in increasing engagement and making sure that your sales and marketing messages are heard.

Joining me on The 414 this week is Jonathan Low, an award winning digital marketer who specialises in neuro-marketing.

 Jonathan will be sharing some incredible insights on the science involved, giving real world examples to help explain the problem, as well prescribing the remedy for how you can stop doing what everyone else is doing, and with that - make your visual content stand out across all channels.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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