Why You Need To Re-Think Using Stock Images

Have you noticed that your marketing and communication sometimes just falls flat with engagement? That people don’t always convert on your newsletters; blog-posts and other marketing?

Well there’s a reason for that, and B2B marketers are perhaps the worst offenders in the underlying cause.

As humans we’re instinctively designed to continually adapt and evolve.

And the problem, comes from that our brains have now learned, and now know within a fraction of a second if a picture is real one or a stock image.

Traditional stock images are killing conversion results, and there’s a lot more at play which you need to know about if you’re interested in increasing engagement and making sure that your sales and marketing messages are heard.

Joining me on The 414 this week is Jonathan Low, an award winning digital marketer who specialises in neuro-marketing.

 Jonathan will be sharing some incredible insights on the science involved, giving real world examples to help explain the problem, as well prescribing the remedy for how you can stop doing what everyone else is doing, and with that - make your visual content stand out across all channels.


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.