February 25

Why SEO Should Be A B2B Team Sport

Why SEO Should Be A B2B Team Sport - James Rostance & Geoff Atkinson

If you've ever been asked to put on an event at a drop of a hat, or to 'work a bit of marketing magic' on the creative equivalent of someone's last will and testament, then that's exactly how your SEO team feels when you ask them to get you ranking high on Google for anything and everything.

Now whilst it's true that your SEO team has powers similar to Harry Potter, the truth is that your company will get a ton more free traffic and leads IF those wizards receive a little help.

What I mean by that, is that SEO should not be seen as an add-on process or a finishing touch.

Rather, if B2B marketers truly embrace SEO as a discipline which everyone is onboard with, there are big wins to be had.

Those wins will be in the form of free traffic and leads which are there to be had if you adapt your strategy for how you produce content.

So this week on the show, we be looking into how you can make SEO more of a team sport as well as to bring you up to speed on the latest developments along with what's on the way.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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