fbpx

January 9

Why Misunderstanding Marcomms Is Bad For Business

 Why Misunderstanding Marcomms Is Bad For Business - James Rostance & Dominic Walters

Leaders in business all say that they support Marketing Communications, or Marcomms, but there's a big problem in that a lot of people don't truly understand exactly what Marcomms is.

Sure, they've got an idea, but that's a long way off having an intricate understanding and appreciation of what it is, why it's important, and how to make sure it's done well.

A solid execution of marcomms is integral to business success.

But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.

After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.

Insights & Wisdom From The Greatest Minds In B2B Marketing
The UK’s #1 B2B Marketing Podcast.

Never Miss An Episode...

About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Would you make a good guest?