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Why Misunderstanding Marcomms Is Bad For Business

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Why Misunderstanding Marcomms Is Bad For Business

Leaders in business all say that they support Marketing Communications, or Marcomms, but there's a big problem in that a lot of people don't truly understand exactly what Marcomms is.

Sure, they've got an idea, but that's a long way off having an intricate understanding and appreciation of what it is, why it's important, and how to make sure it's done well.

A solid execution of marcomms is integral to business success.

But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.

After all, if you're fighting a fire you don't turn off the water.
That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.

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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.

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