Why Creative Media Strategy Is Key To Growing B2B Businesses

Why Creative Media Strategy Is Key To Growing B2B Businesses

Today on the show we’re going to be focusing heavily on media strategy.

 Why it’s important, how you can break it down, and things to consider with regard to creative as well as connecting user experience and customer journeys. If you get this right with an audience centric media strategy you will grow your business through finding new customers and growing relationships with the ones you already have.


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© 2018 - 2020 The 414 & WOW Video Production

LinkedIn Live & Podcast Production by WOW Video Production

James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.