May 25

Why Accurate Marketing Attribution Gives You God-Like Powers

Dan Graw & James Rostance

Tracking where leads, and ultimately sales come from is getting harder by the day.
In fact, buyer journeys have become so complex, that what used to work is likely not giving you an accurate picture today.

But it doesn’t stop there.
Because when you factor in the desire to help direct sales teams on which leads they should focus on for maximum conversion opportunities, you’d be incredibly lucky if what you have in place, is still serving you as best as possible.

The reality is, that you will almost certainly benefit from re-evaluating your entire approach to marketing attribution.

And that’s because by using the latest techniques and technology you’ll once again be able to give your sales team, laser-accurate insights on leads.
At the same time, you’ll be able to provide them with truly priceless insights for who to target, and in what order, to close more deals with much greater success.

To paraphrase Sir Winston Churchill, Give sales the tools and they’ll finish the job.

And sure enough, when you can set the stage for them to effortlessly close deal after deal, those truly are god-like powers.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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