Using Data Ethically & Legally To Gain Competitive Advantage

Using Data Ethically & Legally To Gain Competitive Advantage

This week on THE 414, it’s about the importance of trust and building trust when it comes to using customer data. Better yet, we’ll be sharing how you can ethically gain significant business advantage over your competitors, all completely within the law.  

Join me as I speak with Rachel Aldighieri, MD of the DMA who will give us the best possible insights and the latest approaches for how to use data properly as a professional B2B marketer.

Rachel will also be discussing in detail about data ownership along with bet practice advice for never falling foul of the regulations, whilst at the same time, excelling as a marketer to knows how to use data well.


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.