The Trifecta of B2B Lead Gen

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The Trifecta of B2B Lead Gen

Previously PR was just about generating awareness to help with lead gen.
But there’s been a significant shift in B2B PR in recent years which has really stepped up the game.

For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen.

These teams now operate in a similar manner to how special forces units do.

Their work is meticulously pre-planned, each component knows exactly what the others are doing and why, and they all have a single mission objective which they are fully focused on achieving together.

Another relevant point of reference is that special forces units are all about maximum impact through precision operation that is carried out by very small teams compared to traditional armies.

Doing more with less resources, if that sounds like something you’d be interested in then this week’s episode is very much for you.

Insights & Wisdom From The Greatest Minds In B2B Marketing
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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.

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