December 10

The Trifecta of B2B Lead Gen

Previously PR was just about generating awareness to help with lead gen.
But there’s been a significant shift in B2B PR in recent years which has really stepped up the game.

For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen.

These teams now operate in a similar manner to how special forces units do.

Their work is meticulously pre-planned, each component knows exactly what the others are doing and why, and they all have a single mission objective which they are fully focused on achieving together.

Another relevant point of reference is that special forces units are all about maximum impact through precision operation that is carried out by very small teams compared to traditional armies.

Doing more with less resources, if that sounds like something you’d be interested in then this week’s episode is very much for you.

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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