The state of B2B lead generation
This week on THE 414 LIVE we’ll be discussing B2B lead generation and conversion, what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best.
Linus Gregoriadis from London Research is the author of The State of B2B Lead Generation report. It’s a fantastic piece of research that will be of great interest to B2B marketers and sales teams.
Linus will talk us through his research and give detail on all of the major findings including how B2B lead gen is evolving, how the marketing function is changing, as well as what B2B leaders are doing differently to their peers.