January 12

The State of B2B Lead Generation

This week on THE 414 LIVE we’ll be discussing B2B lead generation and conversion, what B2B marketers are currently doing, the challenges they’re facing as well as what’s working the best.

Linus Gregoriadis from London Research is the author of The State of B2B Lead Generation report. It’s a fantastic piece of research that will be of great interest to B2B marketers and sales teams.

Linus will talk us through his research and give detail on all of the major findings including how B2B lead gen is evolving, how the marketing function is changing, as well as what B2B leaders are doing differently to their peers. 

Never Miss An Episode...

About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


You may also like

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Would you make a good guest?