The Power of Personas

The Power of Personas

The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are, and how they can be reached with your messaging. 

Without this, you don’t know what to say, who to say it to, or the best way to say it.

Buyer ‘personas’ or ‘avatars’ are a semi-fictional, generalised representation of your ideal buyer. 

Naturally, you will already have your target customers defined.

But on this week’s show, we’re going to be making the case for, and hopefully inspiring you to re-think and update your buyer personas so that your marketing communications can be more targeted and effective, and to ultimately, help you deliver even better results.

With Jo Hilder, Lead Gen Expert, Brilliant Blu


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.