August 10

The Power of Personas

The Power of Personas - james Rostance & Jo Hilder

The foundation for any successful marketing activity, whether that is creating an effective website or other more general activity, is the understanding of who your ideal client is, what their key challenges, pain points, priorities and interests are, and how they can be reached with your messaging. 

Without this, you don’t know what to say, who to say it to, or the best way to say it.

Buyer ‘personas’ or ‘avatars’ are a semi-fictional, generalised representation of your ideal buyer. 

Naturally, you will already have your target customers defined.

But on this week’s show, we’re going to be making the case for, and hopefully inspiring you to re-think and update your buyer personas so that your marketing communications can be more targeted and effective, and to ultimately, help you deliver even better results.

With Jo Hilder, Lead Gen Expert, Brilliant Blu

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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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