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March 11

The Power of Competitions & Prizes To Drive Social Engagement and Increase Sales

The Power of Competitions & Prizes To Drive Social Engagement and Increase Sales - James Rostance & Chris Pearson

James Rostance speaks with Chris Pearson at Element London about getting creative with competitions and prizes to drive social engagement, awareness, and increase sales.

Content Covered:

  • The advantages of running competitions as a marketing activity
  • How effective are competitions these days
  • Key elements for a competition prize that stands out as well as delivering the best ROI
  • Award winning campaign examples
  • Expert advice for setting up and running better competitions
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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