The Mission to Re - Ignite B2B Social Media
Most B2B brands have either run their social media badly, or never got started.
They watch with envy as consumer brands run highly engaging social campaigns, believing B2B ‘too boring’ to achieve that kind of success.
This is a fallacy. B2B brands are better placed to succeed on social media.
Their audiences are more focussed and easier to target.
The have stronger communities and a captive audience (9-5, at least).
They are soaked in innovation and run by genuine subject matter experts.
All they need is a match to light the social ‘touch-paper’.
Today on the show, Luke Brynley-Jones will explain where B2B social media went wrong, and how it can be fixed.