The Importance of 'Always On' Within ABM

This week on THE 414 LIVE we’ll be discussing what Always On marketing activity actually means, why you would want to do it, and what you stand to gain.​

I’ll be speaking with Yvonne Deegan who is an expert in conceptualising and implementing Always on Marketing as part of ABM strategy to connect with the full range of decision makers involved with a company’s purchasing decision.

Yvonne will cover in detail how this kind of approach stands to give you a tremendous advantage over your competitors, as well as how you can then stack the odds in your favour because little, if anything is left to chance.


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James Rostance

James Rostance presents the UK’s #1 B2B Marketing podcast, The 414. The show is produced exclusively for LinkedIn Live which then re-distributed as a video and audio podcast. James previously worked for the BBC and is a three-time published author in video production and marketing. He is now a leading expert in LinkedIn Live and B2B Podcasting, consulting for companies to create, implement and manage their LinkedIn Live and Podcasting strategy. James is also CEO of WOW Video Production which specialises in producing B2B marketing videos.