June 5

This week on THE 414, it’s about the evolution of content marketing for B2B marketers

This week on THE 414, it’s about the evolution of content marketing for B2B marketers - James Rostance & Catherine maskell


When you think about it, because ongoing lasting relationships are at the heart of B2B, this is why excelling at content marketing will pay dividends.

My guest this week is here to give a thoroughly high level insight for how you can do just that.

Content Covered:

  • How content marketing sits within the B2B world 
  • Latest concepts and directions things are taking within content marketing 
  • How to understand your audiences and develop a product tailored to their needs 
  • How to reevaluate the importance of print ad use it as part of a multimedia channel.
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About the author

James Rostance

James specialises in producing B2B marketing marketing videos.
He has a particular interest and focus on sales psychology, persuasion and influence techniques.

The art of direct response copywriting is another key area of interest and specialism, whilst his favourite topic area is the alignment of sales and marketing teams within B2B.

James is a three-time published author in video production and marketing, and he is the founder of WOW Video Production.

As presenter of the UK’s #1 B2B Marketing podcast, The 414, he has a unique understanding of the latest best practices and techniques.


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